DTV has about 6 million customers, or less than 2% of the US population. I could understand DTV doing this as a standalone entity. With DirecTV falling under the AT&T umbrella, I REALLY don't understand this model. You may get an extra $200 from a customer who forgot to cancel, but you risk significantly reducing their lifetime value by reducing their image of your brand. Personally, I think the negative brand equity coming from customers who were unaware of the auto-renew is not worth the additional revenue captured. It is designed to make people forget about the subscription and they make it difficult to cancel. I agree, but this is just a dishonest model from AT&T/DTV and the NFL. /r/usfl - United States Football League./r/footballcards - Football Card Collecting./r/footballstrategy - Football Strategy./r/nflofftopic - r/NFL for non-NFL topics./r/nflmarketplace - Buy, sell, trade, everything NFL related.
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